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Re: [Debconf-team] Suggestion for DC17+ fundraising brochure: advertising service vs. ad space

Hello Martin,

On 12.04.2016 09:29, martin f krafft wrote:
> Hello,
> I am currently working with a bunch of highly professional
> fundraisers and learning. There are also a couple of ideas to pass
> along for us to consider for the next fundraising brochure(s).
> The most common mistake in fundraising (which we also make) is to
> sell advertising space ("logo on website"), rather than to sell the
> service ("logo on website, 1,234 unique visitors /month").
> With a bit of effort, I am sure we can get those numbers to
> reasonable accuracy, and then include them in the next brochure.
> In the hope that you find this convincing, I've started a wiki page
> to collect these numbers. Please have a look to see if you can
> contribute. The numbers need not be 100% accurate. For instance,
> knowing that our website had ca. 20,000 hits in August 2015 is
> a better data point than stating that it had 11,342 visits in March
> 2016.
> Please do make sure to include these specifics and the source from
> where you gathered the data to facilitate updating.
> https://wiki.debconf.org/wiki/Fundraising/Reach

I don't think we ever sell logo space to sponsors, so IMHO, the
assumptions are wrong.

For many sponsors, we are offering them to sponsor/to donate to Debian
(the "give back") so that Debian is healthy and continues to provide
excellent software to everyone (which is important for many big companies).

Additionally, as you demonstrated on DC15, they are very interested also
on Debian people (to offer them jobs), so IMHO offering number of
impressions will dilute much of our strengths.  We are really not
looking to increase logo impressions (with random users), but we are
targeting mostly our contributors (so "few", but very selected group).


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