Hello, I am currently working with a bunch of highly professional fundraisers and learning. There are also a couple of ideas to pass along for us to consider for the next fundraising brochure(s). The most common mistake in fundraising (which we also make) is to sell advertising space ("logo on website"), rather than to sell the service ("logo on website, 1,234 unique visitors /month"). With a bit of effort, I am sure we can get those numbers to reasonable accuracy, and then include them in the next brochure. In the hope that you find this convincing, I've started a wiki page to collect these numbers. Please have a look to see if you can contribute. The numbers need not be 100% accurate. For instance, knowing that our website had ca. 20,000 hits in August 2015 is a better data point than stating that it had 11,342 visits in March 2016. Please do make sure to include these specifics and the source from where you gathered the data to facilitate updating. https://wiki.debconf.org/wiki/Fundraising/Reach Cheers, -- .''`. martin f. krafft <madduck@debconf.org> @martinkrafft : :' : DebConf orga team `. `'` `- DebConf16: Cape Town: http://debconf16.debconf.org DebConf17: Montreal: https://wiki.debconf.org/wiki/DebConf17
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