On Thu, Jul 15, 2021 at 09:55:50AM +0300, Andrei POPESCU wrote: > On Mi, 14 iul 21, 08:02:19, Charlie Gibbs wrote: [...] > > If they didn't pay [for ads], companies would have stopped sinking vast amounts > > of effort and expense into them a century ago. > > You're giving (big) companies a lot of credit, possibly unwarranted: > > > Does Advertising Actually Work? (Part 1: TV) (Ep. 440) > https://freakonomics.com/podcast/advertising-part-1/ > > Does Advertising Actually Work? (Part 2: Digital) (Ep. 441) > https://freakonomics.com/podcast/advertising-part-2/ Thanks for the links :) I always say (somewhat with tongue-in-cheek, I don't have the time or stamina to come up with anything even resembling a proof) that ad industry is like the rain dance [1]. Probably many doubt it helps at all, but you allocate resources for it... just in case. I have the hunch that much of modern economics works at this level (heck, even their "Nobel Prize" is fake). Cheers [1] https://en.wikipedia.org/wiki/Rain_dance - t
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