Le 2016-04-12 03:29, martin f krafft a écrit : > The most common mistake in fundraising (which we also make) is to > sell advertising space ("logo on website"), rather than to sell the > service ("logo on website, 1,234 unique visitors /month"). > > With a bit of effort, I am sure we can get those numbers to > reasonable accuracy, and then include them in the next brochure. I have no knowledge of how current operations are set up, but I'm a little concerned that if these numbers were to be collected in a privacy-respectful way (eg. honoring DNT), then the numbers offered would not compare very favorably against other similar "investments" by potential sponsors. With this in mind I would tend to agree with h01ger, in the sense that collecting the numbers still seems like a worthwhile endeavor, although we might not want to display them in such a prominent fashion (brochure). -- Jerome
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