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Re: [Debconf-team] sponsorship levels



Hi,

Multiple replies squished together follow. 

Holger Levsen dijo [Wed, Feb 07, 2007 at 03:55:26PM +0100]:
> I honestly think it's a big mistake not to go with sponsorship levels, as was 
> "decided" (*) in the sponsorship team meeting:
> 
> 1. I believe, that we get more money from sponsors, if they have an incentive 
> to spend more money to reach higher levels. Currently it doesnt really matter 
> how much money they give. Organizers of other free-software conferences  
> supported me in this view.

In general lines, yes, I agree wholeheartedly. There are a couple of
details that make me unsure, of course, but still.

> 2. We need to rate non-money sponsors (bandwidth, hardware, etc) anyway, to 
> sort the sponsors by donation on the webpage. Which we already do. 
> (...)

You are right: We currently rate them. However, there might be some
logic behind it. The top sponsors are always ordered according to the
importance of their contribution, measured either in monetary or other
way. The money that goes into it, yes, is important (determinant,
specially at the top) - but there is a lot of subjectivity as
well. Comparing a bit with our local sponsors from last year: (and,
shoot me if needed, I doubt this information is highly sensitive - I'm
leaving some details unmasked anyway)

- Universidad Pedagógica Nacional gave us a nice chunk of money. Yes,
  they deserve to be near the top.
- AMESOL lent us their name for any legal reasons that could be
  needed, and served as contact for some printed media that wrote
  about Debconf.
- Simbiótica, Copyleft, Compugraf, Neocenter, Yaguarete and Instituto
  de Investigaciones Económicas basically lent us several pieces of
  assorted hardware (from biggish servers and projectors to Ethernet
  switches) and bought tons of office supplies 
- I must add that Tallard... Consumed lots of my time, promised too
  much, and backed off of _any_ help as soon as I showed them the
  proceedings and Tshirts had gone off to print. No cookie for
  them. I'm still angry.

If you look at the list of sponsors, they are spread all over
it. Sometimes, the ordering was quite arbitrary - but looking at it
today, I'd agree it was not _too_ unfairly done.

> 4. If we dont have sponsor classes, my (poorly doing) freelancing business is 
> thinking of sponsoring debconf too, to get on the t-shirt. I think it's 
> riduculous to get on the t-shirt for any sum. 

Well, that's a good thing! 

> Suggested levels:
> 
> label-scheme1 	label-scheme2		amount
> critical	gold-sponsor		>50000 euro
> serious		silver-sponsor		>25000 euro
> important	bronce-sponsor		>10000 euro
> normal		sponsor			> 2000 euro
> minor		supporter		< 2000 euro
> 
> I wouldn't put sponsors below 750 euro on the t-shirt. 
> 
> (And maybe >30000 _GBP_, >15000GBP, >7500GBP, >2500GBP, >1000GBP are better 
> boundaries (for dc7). And 500 GBP minimum to get on the t-shirt.)

In general lines, I agree. And so far, just looking at the numbers, I
think we have got a quite decent combination among those levels.

> And I don't think it's too late to come up with levels now. IMHO we can do 
> this til the end of february without looking silly, maybe even later.

Umh... we will look somewhat silly, but then again, we might try to
adjust our levels so the boundaries fall just under each of the
potential sponsors that have contributed or committed already.

/----Marga:
> After visiting the other events' pages, I saw that they usually also
> distinguish "Media Partners", "Technical Partners" and "Logistic
> Parteners" for those who sponsor without giving money.

Yes, and at least in DC5 and DC6 we have had quite a number of
them. They are usually the hardest to rate, even subjectively. 

> Also, the levels are usually also implied in the amount of space a
> logo takes.  For the t-shirts or the Linux Magazine things, I think we
> should only do sizes, not titling "Golden" or anything, which might
> look weird.

No, of course. The labels should be used only internally, at most,
between us (committee) and the sponsors. For
website/Tshirt/proceedings-back-cover, we could just use a thin line
separating the levels, or just an invisible but always respected
line. But keep in mind the line must be respected - This year, for
design reasons (so the logos would look balanced), we printed shirts
and proceedings with the sponsors all mixed up (they are correctly
ordered in the webpage).

/----Jonathan:
> The addition of such sponsorship levels could well scare off smaller
> sponsors; people who are prepared to give what they can in support, but
> would rather not contribute than be listed in the "second class
> sponsorship" region. I don't know how many of this sort of level
> contributes to Debconf however, so losing some of the lower end might
> not be an issue.

Ummhhh... I'm not sure, from DC6 experience. In many cases, I had to
explicitly explain to people that, no matter if their contributions
were small, they still had the right to appear in the same listing as
HP did. Yes, the difference was huge sometimes (I'd even say
incalculable), but still, without the local companies that sponsored
us either with lent hardware or with sending a group of people to work
with us, DC6 would have been even a harder miracle to achieve ;-)

So, yes, we might lose some points in the low end of our scale, but we
might gain others. We must still include some rule bendability
process, but in general this should attract more people than what it
scares away. 

/----Ganneff:
> The thing is - levels can scare people away. "Oh, we need to pay that
> much to get recognized? No thanks". IMO they dont help much.

Ok, then the lowest level starts at "bribe with
beer/coffee/ganneff-cookies the orga-team" :) No, really, we must
accomodate people that lend us a couple of boxes or stuff like that. 

> And - its too late for DC7 to start with levels. We already have
> sponsors, some already got invoices. It wouldnt be ok to now come up
> with some different kind of recognition...

Umh... If we are clever _and_ transparent with our current sponsors,
it need not be so.

/----Maulkin:
> Just to clear things up, as I've been asked on IRC, I'm againt it *for
> DC7*.
> 
> I'm fully for it for other DebConfs, and was the person who originally
> suggested the idea.

Umh... Might I ask why an when did you say so? :)

-- 
Gunnar Wolf - gwolf@gwolf.org - (+52-55)5623-0154 / 1451-2244
PGP key 1024D/8BB527AF 2001-10-23
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