Re: fwd: [IP] It's arrived: the feminisation of the net
hi martin,
thanks for that.
martin f krafft wrote:
One significant trend that stands out is an apparent feminisation of
the internet. "Ever since it kicked off in the early 90s the web has
been male-dominated. For the first time this year women are spending
more time on the internet than men," says Peter Phillips, strategy
and market developments partner at Ofcom, referring to web users in
the 25 to 49 age bracket. "It's a big shift and has implications for
the kind of content that content providers want to have on the
internet."
wow. i hate the way this guys celebrates the issue. the web as an
advertising plattform, the usltimate space of consumption. quite telling
that he looks at the figures for the 25-49 year olds. i wonder what kind
of implications the guy is talking about, or more specifically what kind
of 'content' the 'content providers' are now supposed to deliver. a bit
like the while, middleclass, middleaged and bold men in tv stations
thinking how to best sell commercials to their diverse soap audience.
-b
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