On Wed, Apr 28, 2021 at 10:05:22PM -0400, Yitzhak Grossman wrote: > On Wed, 28 Apr 2021 20:49:56 -0300 > riveravaldez <riveravaldezmail@gmail.com> wrote: [...] > > I have no idea if this Thetis business is pretty popular or well-know (first > > time I heard about them), but: couldn't be maybe that Thetis paid for some > > Google Ads (and no DDG Ads, let's say) and that "put them in the (G)map? > > > > Just something that came to my mind - to be rigorous: a fully *uneducated* > > guess... > > A worthy guess, but it doesn't work: It isn't as easily dismissible, though... > 1) Thetis is a pretty well known brand in this area It seems so, yes. > 2) The DDG results *are for Thetis products* - but only Amazon listings > and reviews and roundups of Thetis and similar products, rather than > the company's website. Thetis seems to be paying for Google, in one currency or another. For one, fonts and jquery get downloaded directly from googleapis.com, so Big G gets a tug each time someone hits their page. Then, they embed Google analytics scripts in their page (one reason, BTW, why I insist in disabling javascript in my browser). Probably this is the kind of thing you learn when attending to a SEO workshop. In other words, people learn how to be listed by Google at the top, and customers pay those people to do so. Or would you think that whole industry called SEO is about DDG? No, it's Google, then, perhaps, as a far second, Binge. One might think that, e.g. DDG could try to leverage the same SEO mechanisms, but, in my examples above, it's a Google site which gets hits for fonts and other assets: why shouldn't Google use that signal to prime their crawler? It's the subtle network effects what's interesting :-) Cheers - t
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