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You've heard the buzzwords: Social Media ... Interactivity ... New Media ... Web 2.0 ... New Communications ... Whatever you call it, this new age of interactive communications is revolutionizing the way we talk to employees, shareholders, the media and our customers.
This intensive 2 day workshop will teach you everything you need to know to get started. You'll return to your office with a complete understanding of why social media matters and how the most innovative companies have already tapped into this new communication technology. Social media has been around long enough to produce real case studies by real companies. You'll see them all. And you'll learn from their triumphs and their mistakes, including:
- How to avoid the five classic mistakes
- How to create a blog that advances the interests of your organization overnight
- How to use Facebook, LinkedIn, YouTube, Twitter, widgets and the dozens of other social media tools at your disposal-as well as which tools you can't afford to ignore and which aren't worth your time
- Case studies proving social media's worth from the Australian Tourism Commission, Bob Evans, General Motors and Sun Microsystems
- Social media nightmares? How can these new tools be used against your company, and what can you do about it now?
Knowing the Competition
Besides knowing the customers, it's also important to "Know Your Enemy." Are your competitors' websites showing up in the organic results on search engines such as Gogle and Yahoo? Are they using PPC ads on these sites?
Most important, this social media boot camp will give you the ammunition you need to persuade your senior leaders and your clients to join the Web 2.0 revolution.
Reaching your customers is a multi step process with great rewards. Register now and invest in a marketing mix that promotes the strengths of your industry and allows your business to be found where your potential customers are looking for right now!
Why should you attend this seminar? You'll Learn:
- Go beyond just the basics of social media, learn how to use social media for branding your online reputation.
- Advanced techniques on how to engage others and build trusted relationships on the social web that in turn can produce leads, solution selling, and opportunity creation.
- Social media protocol and how this is different from outdated tradtional marketing techniques.
- Which social media tools to use for your industry, and find where potential customers are "hanging out", and making the right connections, at the right time.
- Analysis and optimizing of your social media profiles for greater credibility and alignment with business objectives.
- Develop techniques to earn greater trust and advocacy on your social spaces.
- Understand the principles of the NCP model (networking, contributing, and participating)
- The importance of video! Learn how to use mobile devices for video marketing!
Social Media Clinic
VISIT OUR SOCIAL MEDIA BUSINESS CLINIC FOR CUSTOMISED HELP WITH YOUR BUSINESS!
Need a more customized or personalized social media strategy for your company? Talk to our dedicated staff at the business clinic counter to find out how a complete strategy can be tailor-made to suit your business needs and objectives. This is the perfect chance for you to understand and feel the dynamic nature of social media.
All consultation will be face-to-face and non-obligatory. Register Now as time slots for consultation are limited!
Implement all of this into a simple,
manageable strategy in just 2 days!
Who Should Attend?
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- Corporate Communications Professsionals
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- Public Relations Professsionals
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Industries
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