Why does dpkg think my pentium computer is an AMD?

[Peter Stoddard <peter@stoddard.name>]

Hi folks

I am running sarge and kernel 2.6.14.3-smp on a box with a pentium 4 dual core 
processor.

peter@paris:~/$ uname -a
Linux paris 2.6.14.3-smp #1 SMP Fri Dec 9 13:21:36 CST 2005 x86_64 GNU/Linux

But dpkg thinks its an amd:

paris:/usr/share# dpkg --print-installation-architecture
amd64

paris:/usr/share# dpkg --print-architecture
amd64

I recently downloaded pine_4.64_i386.deb from 
http://www.washington.edu/pine/getpine/linux.html
and when I tried to instal it I got the following error:

#######################

paris:/home/peter/Downloads# dpkg -i pine_4.64_i386.deb
dpkg: error processing pine_4.64_i386.deb (--install):
 package architecture (i386) does not match system (amd64)
Errors were encountered while processing:
 pine_4.64_i386.deb

#######################

Someone else installed this os, and I don't know how they got dpkg to think it 
was an amd system.  Is there any way to get it dpkg to report the proper 
architecture so I can install the pine package?

Pete