apache config broken

[John Griffiths <john@capmon.com>]

hi,

having trouble getting apache going

we've got a fixed IP on a cable pppoe connection

a netgear cable router is doing NAT and port forwarding, i can ssh onto the box from here (work)

the apache box has been assigned 192.168.0.3 and is respionding to it

but when i try to start apache I get:

# apachectl start
[Thu Sep 20 07:59:11 2001] [alert] apache: Could not determine the server's fully qualified domain name, using 192.168.0.3 for ServerName
/usr/sbin/apachectl start: httpd started

and then it lies about having started 

ps -ef |grep httpd
john       214   206  0 08:02 pts/0    00:00:00 grep httpd

I've tried telling it to listen on the assigned IP,
also tried putting the external IP into /etc/hosts

really reaching the end of my tehter here and any help would be appreciated

TIA

John