Re: absolutely awful press release
I see your point, but am not sure exactly how you would like it to read.
Could you possibly rewrite/edit it to look as you would think good? I can
then pass that on to the people writing the releases. Thanks in advance
for your help.
Regards, Nils.
In message <199903310047.QAA27712@atrus.synopsys.com>, Joe Buck writes:
>( See http://linuxtoday.com/stories/4509.html )
>
>I expected better from Debian: straight talk, no bullshit.
>
>Instead you put out the same utter crap I read every day from
>pinhead marketing departments.
>
>You guys need to completely detox. Don't read and imitate the
>press releases put out by commercial organizations. They are
>evil and no one believes them. If you imitate the style, people
>will assume that you are evil and not believe you.
>
>> Debian Touts Integrated SGML Environment
>
>Why did you choose the word "touts"? Because you are copying other
>peoples' press releases, that's why.
>
>> Debian's innovative SGML subsystem positions Debian as a
>> premier platform for SGML and XML developers
>
>Do you know what "positions" means in this context? It means that
>you have a credible argument, a position, that your sales people
>can use to snow the customers with. When a company knows that they
>are really the best, they avoid the term "position" because of its
>connection with "spin".
>
>Do you know what "premier" means here? It means you think you're
>impressing people with pseudo-French. It is not a word that non-flacks
>use.
>
>Your worst problem is that you're trying to imititate the flacks and
>doing a poor job. Clue: the trade press is probably laughing at you.
>
>Drop the crap and explain with straight talk why you have a good
>SGML/XML development platform, as if you are talking to a programmer
>that you respect.
>
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