I would only suggest s/text/content/, so that non-texual material (illustrations and so forth) are also unambiguously covered.
"content" is rather, uh, vague. How about going the whole hog and doing s/read/enjoy/ in the first one, and s/text/work/ everywhere?
-- MJR/slef My Opinion Only and possibly not of any group I know. The hand of senility is upon the thingy above your arm.