chroot firefox flash plugin

[Norval Watson <norv@longforest.com>]

I have got my sid-ia32 chroot and chrooted Firefox working. I try to
install Flash into 32bit Firefox but installer only sees 64bit Firefox..

norv@pan64:/var/chroot/sid-ia32/home/norv/install_flash_player_7_linux
$ ./flashplayer-installer

ERROR: Your architecture, \'x86_64\', is not supported by the
       Macromedia Flash Player installer.

norv@pan64:~$ dchroot -c ia32 -d
install_flash_player_7_linux/flashplayer-installer
(ia32) install_flash_player_7_linux/flashplayer-installer

ERROR: Your architecture, \'x86_64\', is not supported by the
       Macromedia Flash Player installer.

Any help appreciated,
Norv