Cannot change hostname permanently

[Chris Lale <chrislale@untrammelled.co.uk>]

I want to change the hostname on my Etch box. I can change the name by 
editing /etc/hostname or by using the hostname command. All is well 
until I reboot. During boot, hostname is reset to the value I supplied 
during installation. Any idea where this original hostname is saved, or 
how I can make the hostname change permanent?

Thanks,
Chris.