begin ben quotation: > > by that response, you really prove that you have no clue whatsover about what > drives the profit machine. By yours, you prove you believe the "I am losing money on every sale, but I'll make it up in volume" fallacy. > it's not about raw cost versus median price. It is if the price is lower than the cost. Except for limited, short-term cases, a retailer cannot sell things for more than they cost him and make a profit. THAT is Economics 101, and if you learned something different, sue your professor. Loss leaders are useful for building market share, but if you're planning to build a business around them, you're a charity, not a business. -- Shawn McMahon | McMahon's Laws of Linux support: http://www.eiv.com | 1) There's more than one way to do it AIM: spmcmahonfedex, smcmahoneiv | 2) Somebody thinks your way is wrong
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