pip install --user broken in debian testing?

[Barry Scott <barry@barrys-emacs.org>]

I have been using the following to add useful python based commands to 
my user locally:

$ python3 -m pip install --user <package>

For install I get this:

$ python3 -m pip install --user colour-text
error: externally-managed-environment

× This environment is externally managed
╰─> To install Python packages system-wide, try apt install
    python3-xyz, where xyz is the package you are trying to
    install.

    If you wish to install a non-Debian-packaged Python package,
    create a virtual environment using python3 -m venv path/to/venv.
    Then use path/to/venv/bin/python and path/to/venv/bin/pip. Make
    sure you have python3-full installed.

    If you wish to install a non-Debian packaged Python application,
    it may be easiest to use pipx install xyz, which will manage a
    virtual environment for you. Make sure you have pipx installed.

    See /usr/share/doc/python3.11/README.venv for more information.

note: If you believe this is a mistake, please contact your Python 
installation or OS distribution provider. You can override this, at the 
risk of breaking your Python installation or OS, by passing 
--break-system-packages.
hint: See PEP 668 for the detailed specification.

This look wrong to me as I am not installing into the systems site-packages.

Barry