Josh Triplett wrote:
The issue is that the top-level name of a project is relatively easy to change, while needing to provide a replacement for possibly dozens or hundreds of images *funtionally used* by the software is a significant barrier to modification.
If the trade marks are being put to a functional use, (a) it's questionable if they're valid trademarks; and (b) I wouldn't consider that just a name anymore.
The logo in the about box, I'd consider that a name.