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Santa Sends The Price Lower



Santa Sends The Price Lower-A New To Price Products Is Launched With
Undressed Santa-Where Consumers get to Dress-Up Santa for Real Time
Interactive Pricing on PricePlay.

Irvine, Calif., Nov. 28, 2006 - PricePlay, Inc. (www.PricePlay.com) today
introduces a new way to price products and services on the internet. The
Dress-Up Santa Interactive Pricing game gives a consumer a chance to control
the price he pays during the Holiday Season. The better a consumer
dresses-up Santa the lower the price of the price he pays for the product he
wants.

Undressed Santa is Cold

The undressed Santa has many accessories and clothes needing to be put-on
via clicking-and-dragging of a mouse. It is the cold season. So the time is
limited and prices are based on how fast and how well Santa is dressed-up.
Taking Internet Interactivity to the new high, PricePlay's patented platform
attracts sellers and buyers to create a new online shopping environment.
Even Santa becomes an Interactive Pricing Activity.


PricePlay Interactive Pricing Activities

Also announced today are a series of sports-related interactive pricing
activities (IPAs). They include ski, Tiger Wood golf quiz, puzzle, and more.
Users play these IPAs for free to "Play for Price!" The better the players
score during these IPAs the better the prices on selected products.  The
prices are changing in real time dynamic based on the interaction between
the potential buyers and the IPAs.



About PricePlay, Inc.
PricePlay's innovative and patented Interactive Pricing technologies connect
people with real time dynamic pricing every day. Founded in 2006, PricePlay
today defines and leads the Interactive Pricing category. PricePlay's hard
fought Interactive Pricing Patent took almost seven years and appeal to win
from the U.S. Patent and Trademark Office. PricePlay is headquartered in
Irvine, California. For more information, visit www.priceplay.com.



Media Contacts:

Jerry Miller

jlee@priceplay.com

714-417-3253



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