3. Advertise the "unofficial" firmware-included media better?
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Yes.
It was generally agreed that this would be a good thing. Alongside the
links to normal media in various places on our web sites, we should
include links to the non-free media too, *with* some explanatory text
describing the problems with non-free firmware and why it's not
included by default. Also, similar better links to the firmware
bundles will help.