About us derivatives
On the debian.org website on the left-hand side about section lists: Social Contract, Free Software, Partners, Donations, Contact Us.
How about adding "Derivatives" page there. Explaining that Debian is powering high-profile or specialist derivatives. This way we can leverage on derivates brands and show that debian is so good that ~ half of distro's out there are based on debian =)
Or something like that with a funny lol-cat =)
ps. maybe lol-cat is too much