makefile not taking aliases into account

[Kamaraju Kusumanchi <kk288@cornell.edu>]

Hi
   Using Debian sid. I have an alias in my .bashrc say something like

alias x="y"

This command is executing fine on a bash shell (ie I can use x). But 
when I use x in a makefile, it is not getting expanded to y. Is this a 
future? How can I overcome this limitation?

thanks for any pointers
raju