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Re: Q on NYT article on the cost of Spam



On Mon, Jul 28, 2003 at 06:53:45AM -0700, Hugo Vanwoerkom wrote:
> If you go here:
> http://www.nytimes.com/2003/07/28/technology/28SPAM.html?hp=&pagewanted=print&position=
> it tells you about the cost of spam.
> Mozilla's antispammer does the job fine for me.
> The question nobody(?) seems to answer is why spam at
> all: it has to be that doing it gets you money.
> Can anybody answer that side of it?
> The article only addresses the "bad" side but there's
> got to be (10)1000's that answer spam and order
> whatever they are selling...

I think the reasoning is fairly straightforward, although it ain't
easy to get exact numbers:  The spammer's cost-per-recipient of
sending a message is extremely low. As such, it takes very few sales
to make that mailing pay for itself.

Paul Graham mentions the figure of 15 in a million in this essay:
http://www.paulgraham.com/wfks.html
I have no idea how meaningful the actual number is, but it highlights
the point that it does *not* take very many responses before the
spammer turns a profit.

	Cheers!
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