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Re: "LSB 1.0"



Warning: this is marketing talk.

> Personally, my feeling is that we should try to get 1.0 out as soon as
> possible, but we should take the time to get the comformance/branding
> program right, since that's going to be critical.

 "1.0".

    Herein lies one of my concerns.

    I claim that most people (even those who are intelligent
    and linux-savvy) will not naturally grok that a system that has
    "implemented LSB 1.0" isn't necessarily "LSB 1.0 compliant".

    In general, there is a critical branding distinction between a
    standard, which is a technical issue, and compliance to that
    standard, which is the main thing of public interest.

Now, let's assume that no one is confused about the distinction
between the standard and compliance to that standard. Further,
let's say we have a distro that has passed the LSB 1.0 OS
Compliance Test Suite and an app that has passed LSB 1.0
App Compliance Test Suite...

"get the comformance/branding program right"

    Herein lies another of my concerns.

    You talked about safeguards to try to ensure that the
    LSB doesn't get a compliance black eye.

    I am confident you will get a black eye.

    All it will need is one user to find one example where
    they think that one compliant app doesn't run on one
    officially compliant os, and bang, it will be news. It will
    be too late if the claim turns out to be false because it
    will make the possibiliy of non-compliance the news,
    and you can't quell that with "it can't happen".

    In other words, I am suggesting you build a pr strategy
    predicated on getting black eyes. Find a way to turn
    the black eyes into an advantage and you are golden.

> The real problem is that we'd really like to have one press release
> for the mainstream media ("the mundanes"), and another version for the
> Linux community.

Presuming Scott et al agree with this, here's an idea that might
be practical. Have two events, with clearly distinct titles, and at
least a calendar month between them. Then use the titles,
keywords and other clues to appeal to one or other audience.
Try to limit distribution to one or other audience. (Do you guys
get broad distribution of your releases independent of distros
and ISVs?)

> Hmm.... perhaps an FAQ that helps to explain the scope of the LSB
> would be helpful in this regard.

I would think so. It strikes me as the right basic tool to enable
informed individuals to help. One could drop in a single, credible
link, or quote an individual QA. This would be both easier and
more effective at dampening wild speculation than writing one's
own posts. Indeed, if everyone and their dog is writing posts to
explain what the LSB is or isn't, even good intentions could
quickly turn in to a pr mess.

--
Ralph Mellor: http://www.dimp.com/ralphmellor.html   615.292.2917 x2
If I had my life over, I'd study reincarnation.        icq# 108597127
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Digital Impact: http://www.dimp.com/    615.292.2917 or 877.DIMP.COM
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