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Re: Call for opinions: slogan for the Lenny release ?

In my opinion slogan should "brag" more, eg:

Unstoppable.  Ultra-stable Linux.

Extraordinary power. Invincible stability.

Beyond perfect.

Like a penguin.   \\play on "Like a rock" Ford/Chevy? ad



Baz wrote:
On Sun, Oct 12, 2008 at 1:50 PM, Andre Felipe Machado <andremachado@techforce.com.br <mailto:andremachado@techforce.com.br>> wrote: 

    Hello,
    Some more general guidance to help selecting a good slogan for Lenny:
    6- Original content. Do not use copyrighted material from companies
    without permission. Even with permission, it is not good.
    7- Do not refer other companies or entities.
    8- Write in positive, or imperative, or affirmative mode. Need
    "punch".
    9- Comparisons only against all others, not specific ones. Even so, it
    is dangerous and need in-line proof to get consideration, and then
    will
    exceed size limit.
    10 - Read some basic guidance [4](must read), [1], [2], [3], [0].
    Do not
    underestimate task. Publicity agencies likely have highly paid
    gurus to
    this task.
    11- Keep It Simple to Stick.

    Please, for this slogan subject, use the suitable mailing list
    debian-publicity, used by the marketing and publicity interested
    people
    in Debian.

    Until now, IMHO, one of the most interesting slogans sent is a
    merge of
    2 previous:
    "Expand your horizons".

    Regards.
    Andre Felipe Machado

    [0] http://www.adslogans.co.uk/sloganalysis/sloganalysis.html
    [1] http://www.ehow.com/how_2081111_write-business-slogan.html
    [2] http://www.1wizards.net/design013.shtml
    [3]
    http://marketing.about.com/od/plantutorialsandsamples/ht/stickyslogans.htm
    [4] http://www.marcusletter.com/Slogans.htm


    Em Qua, 2008-10-08 às 22:12 -0300, Andre Felipe Machado escreveu:
    > Hello,
    > Some suggestions:
    > 1- The slogan *must* have a positive tone and spirit, not
    excuses nor
    > complaints nor half hearted phrases.
    > 2- Also, it *could* leverage the toy story movie binocular character
    > related concepts.
    > 3- What is the intended audience for Lenny? Who is the typical
    Debian
    > user? Is it a power user or a newbie?
    > 4- The slogan *should* leverage the strenghts of the Debian
    distro. What
    > are they in order of importance? Is there a word (or 2) to
    express all
    > (most) of them simultaneously?
    > 5- The least amount of words possible.
    >
    > Regards.
    > Andre Felipe Machado
    >
    >
    > > (0) "Wanna see new horizons?"
    >
    >
    >
    > > 1) See what Linux can do.
    > >
    > > 2) Free never looked so good.
    > >
    > > 3) The Linux you've been looking for.
    > >
    > >
    > > Good luck & happy hunting,
    > > Arthur
    >
    >
    >


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The Ever-Expanding Universal Operating System: Debian 5.0, "Lenny"
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