Re: Call for opinions: slogan for the Lenny release ?
Hello,
Some more general guidance to help selecting a good slogan for Lenny:
6- Original content. Do not use copyrighted material from companies
without permission. Even with permission, it is not good.
7- Do not refer other companies or entities.
8- Write in positive, or imperative, or affirmative mode. Need "punch".
9- Comparisons only against all others, not specific ones. Even so, it
is dangerous and need in-line proof to get consideration, and then will
exceed size limit.
10 - Read some basic guidance [4](must read), [1], [2], [3], [0]. Do not
underestimate task. Publicity agencies likely have highly paid gurus to
this task.
11- Keep It Simple to Stick.
Please, for this slogan subject, use the suitable mailing list
debian-publicity, used by the marketing and publicity interested people
in Debian.
Until now, IMHO, one of the most interesting slogans sent is a merge of
2 previous:
"Expand your horizons".
Regards.
Andre Felipe Machado
[0] http://www.adslogans.co.uk/sloganalysis/sloganalysis.html
[1] http://www.ehow.com/how_2081111_write-business-slogan.html
[2] http://www.1wizards.net/design013.shtml
[3]
http://marketing.about.com/od/plantutorialsandsamples/ht/stickyslogans.htm
[4] http://www.marcusletter.com/Slogans.htm
Em Qua, 2008-10-08 às 22:12 -0300, Andre Felipe Machado escreveu:
> Hello,
> Some suggestions:
> 1- The slogan *must* have a positive tone and spirit, not excuses nor
> complaints nor half hearted phrases.
> 2- Also, it *could* leverage the toy story movie binocular character
> related concepts.
> 3- What is the intended audience for Lenny? Who is the typical Debian
> user? Is it a power user or a newbie?
> 4- The slogan *should* leverage the strenghts of the Debian distro. What
> are they in order of importance? Is there a word (or 2) to express all
> (most) of them simultaneously?
> 5- The least amount of words possible.
>
> Regards.
> Andre Felipe Machado
>
>
> > (0) "Wanna see new horizons?"
>
>
>
> > 1) See what Linux can do.
> >
> > 2) Free never looked so good.
> >
> > 3) The Linux you've been looking for.
> >
> >
> > Good luck & happy hunting,
> > Arthur
>
>
>
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