How Video Journal attracted more visitors of Tokyo Inter BEE fairs using PressPad Reading Lounge
SHINJUSHA Co., Ltd., a Video Journal publisher, has decided to use the PressPad Reading Lounge feature, powered by Kontakt.io Smart Beacons, in order to attract more visitors to their booth during the Tokyo based video and broadcasting technology annual fairs, known as Inter BEE.
The problem is that visitors to a technology fair of this nature are rather focused on the hardware side of the event. They want to see and play with new stuff, so attracting them to visit a publisher's stand becomes a real challenge.
PressPad Lounge is a mobile application that enables users to read for free on their mobile devices, as long as they are within range of a Smart Beacon. Video Journal chose PressPad Lounge to stand out from the crowd.
A free reading zone has been established at the Shinjusha zone to enable passers-by to connect with Video Journal for free. The publisher made this promise at the entrance to the Inter BEE venue.
Reading on digital devices, enabled by iBeacons, built up curiosity amongst the visitors, who then went to check what it was all about at the Video Journal’s booth. [Click here to find out more]