Guaraná Power - the story behind the T-shirt
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Some have asked about my green Guaraná T-shirt. I just found this
precise description of the project in Denmark it is part of:
> So the ‘Guaranápower’ experiment is to produce a prototype soft drink
> that plays off the brand identity of ‘Antarctica’, Ambev’s biggest
> product, currently being launched in Europe by Pepsi. Using a
> colour-scheme and typeface that echoes the ‘Antarctica’ packaging,
> ‘Guaranápower’ at the same time states very clearly that it is not
> ‘Antarctica’, and the label carries a short text introducing COAIMA
> and the background to the project.
The full text is here ("Superflex" is the artist group pulling the
stunt): http://www.superflex.net/text/articles/counterstrike.shtml
The anti-branding "Guaraná Power" project itself is presented here:
http://www.guaranapower.org/
- Jonas
- --
* Jonas Smedegaard - idealist og Internet-arkitekt
* Tlf.: +45 40843136 Website: http://dr.jones.dk/
- Enden er nær: http://www.shibumi.org/eoti.htm
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