Press Release Format v0.2
Here is an updated version of the press release descriptions. Please
comment on it. Also, who is responsible for the 2.0 press release? If
noone is, I woudn't mind doing it.
Nils.
--
Nils Lohner E-Mail: lohner@icd.teradyne.com
Custom Design Engineer Phone: 617-422-2734
Teradyne, ICD Applications Fax: 617-422-2530
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Press Release Format and Example v0.2
Nils Lohner lohnen@rpi.edu
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0. This Document
This document defines a press release. It discusses the intent,
content, format, and distribution, and provides an example.
1. What is a press release?
A press release disseminates important information about an organization
or its actions to the public. This can include, but is not limited to,
product releases, major policy changes, and security threats.
A press release contains information of interest to the general public
and the user base of the distribution. Information that is not of interest
to the general public (i.e. only of interest to the user base) should be
distributed differently!
The size of the press release must be kept to ~60 lines or less. If
further information needs to be distributed, it should be put on the web
page under the News section (or whichever section is relevant) and
referenced with a complete URL in the press release.
2. Who writes and publishes the press release?
The press release should be written by the <press person> and posted to
the debian-publicity mailing list. It should be commented on and revised
to a final state before being released. The press release should also
contain a distribution section which lists the intended recipients of the
release.
The press release is published by the <press person> after the
information contained therein has been approved by <responsible people>
(publicity committee? general debian-publicity consensus?).
3. Who should the press release be sent to?
It should be sent to as many interested parties as possible. Since the
intent is to inform the general public, all relevant publications, major
organizations, and information distribution systems (Usenet, mailing
lists, etc.) should be included on the distribution list.
4. What is contained in a press release?
- intended recipients
**NOTE** this is included for discussion in debian-publicity only!
This section should not be included in the actual release itself.
A list of all the intended recipients should be contained in this
section. This is so that everyone may see who will receive the release,
and can comment on how appropriate/inappropriate some recipients may be.
- the title/header
(organization) The Debian GNU/Linux Distribution
(address) http://debian.org
(title) Debian 2.0 'hamm' released
(date) April 1, 1998
- what is debian? (short, ~3 sentences)
Debian GNU/Linux is a free distribution of the Linux operating system.
It is maintained and updated through the work of many users who volunteer
their time and effort.
- what is being announced?
- why is it important/what does it change?
- credits/acknowledgments
- contact information
For further information, please send email to info@debian.org or
visit the Debian home-page at http://debian.org.
5. What is not contained in a press release?
Since a press release is an attempt by an organization to distribute
information, no persons should be mentioned in it unless it it necessary.
For instance, contact information should be listed as info@debian.org
and not as FredJones@debian.org.
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EXAMPLE PRESS RELEASE
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The Debian GNU/Linux Distribution
http://debian.org
Debian 2.0 'hamm' released
April 1, 1998
>> What Is Debian?
Debian GNU/Linux is a free distribution of the Linux operating system.
It is maintained and updated through the work of many users who volunteer
their time and effort.
>> News
On April 1, 1998 Debian GNU/Linux 2.0 'hamm' was released. This is a new
release of the Debian distribution which <list here whatever the BIG
changes are> adds sparc support, introduces a new package manager 'deity'
etc. It can be downloaded from the Debian Web page, or purchased from a
number of vendors. A list of vendors can be found at http://debian.org.
A complete list of changes can be found at http://debian.org/hamm/changes.
The following is a list of major changes from the previous distribution
version 1.3.1:
- blah
- this
- blah blah
- that
- blah blah blah
- and the other thing
>> Credits/Acknowledgments
Debian would like to thank its user base for their support. We are
especially grateful to all of the volunteers who have helped with
development and have made this release possible.
>> Contact Information
For further information, please send email to info@debian.org or
visit the Debian homepage at http://debian.org.
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