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the hardships of the political fights of Jamaicans and Africans Marley established himself as the spokesman of a race and culture. of Exodus. "But more than that, the album is a political and cultural nexus, drawing inspiration from the Third World and then
have carried as blatant a message with it, but it was another way for Marley to reach his audience. He gained respect for innovating the use of his guitar and the production of his music, and became a messenger even when he was not singing in his songs. His music reached people emotionally throughout nations. Music is an effective tool for adjusting to the emotional life of many people. People use music quite frequently to express or modify their emotions (Hakanen). Some find themselves in the words of others, and some will put themselves into their own words. Bob believed himself to be a philosopher, but humble as well. "People want to listen to a message, word from Jah. This could be passed through me or anybody. I am not a leader, a messenger. The words of the songs, not the person are what attract people." (African News Service) Bob Marley used techniques of assimilation to grab his audience. When he spoke of topics that were hot in the minds of his people, they were more likely to accept the message and believe they shared the same beliefs. The greatest thing of Bob Marley?s music and ability to persuade was the fact he never used it to stir false beliefs. His words were
received the Peace Medal of the Third World from the United Nations following his appearance at the One Love Peace Concert in Kingston. The study of music as a rhetorical form has been receiving increased attention from communication studiers in recent years. Primarily because music has the potential to function as persuasive communication and music encompasses our society, thus potentially impacting broad audiences. Everywhere we go we are exposed to music; in automobiles, shopping centers, and waiting rooms, as well as in our homes. Marley often spoke to the ghettos of Jamaican cities. Music in a very effective form of communications in places of illiteracy and poverty. His words were often simple, and included phrases native to Jamaican?s. ?Reflexes had got the better of me/ And what is to be must be/ Every day the bucket a-go a well/ One day the bottom a-go drop out? (I Shot the Sheriff). Simple phrases, known by Jamaicans, opened them to the reggae music. Marley was able to get listeners to think they all had the same beliefs, and persuaded them politically and socially with other influential songs.
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