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The Creators Corner |
This is Creators Corner, where we serve up creator knowledge like a master barista—strong and to the point. |
Here’s what we’re serving up today: |
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Meta's AI Fiesta: Celebrating 10 Years with Generous Gifts |
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If it’s Meta’s milestone, why should they be the only ones receiving gifts? Well, they’re sharing the joy as Meta throws a bash for a decade of AI excellence. |
Here are the gifts they're unwrapping: |
Ego-Exo4D Updates: AI is stepping up its game with updates capturing both first-person and external views. This translates to a comprehensive understanding of an individual's surroundings. Audiobox Unleashed: Meet the successor to Voicebox—Audiobox. It takes generative AI for audio to the next level, empowering users to craft custom sounds and voices using voice and text prompts. Seamless Communication: This tool preserves a speaker’s emotion and style, addressing speech nuances and offering real-time translation. Impressive, right?
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Feeling those post-Christmas blues already? Meta’s got your back with a guide to "Post-holiday, peak performance." It spills the beans on common trends and serves up performance tips for marketers navigating that peculiar late December to mid-January period. It might just be the marketing inspiration you're looking for. |
In other news, Threads is leveling up with a small yet welcome update. Keyword search has finally made its grand entrance, supported in all languages and locations where Threads operates. Finding and joining relevant conversations just got a whole lot easier. Cool! |
For our friends in the EU, rejoice! Threads might be making its debut in the region next month. And here's an interesting tidbit: Users might soon interact with a view-only mode without the need to create a profile. It's all part of Meta's grand plan to expand Threads' user base and engagement, inching closer to its ambitious goal of hitting 1 billion users. |
But, hey, still no whispers about ads... yet. 🎉 |
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YouTube Unleashes Updates: Product Drops and Ad Skip Button Mini-Makeover |
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YouTube is shaking things up, not just with tools but also with the sneaky ad skip button. Let’s dive into the updates: |
1. Live Stream Product Drops Revamp: |
Considering a live-streamed product release? YouTube's got your back. |
The product drops feature in live streams is getting a facelift, making it even more tempting for your next big product reveal. Now, you can drop products at any moment during a live stream, streamlining the process. The setup is a breeze—just link your first-party stores or join the YouTube Shopping affiliate program. |
2. Community Posts Tool Gets an Upgrade: |
YouTube is simplifying the creation process for its Community posts tool. |
But that's not all—new revenue analytics cards are making an appearance. Expect insights into total members and reasons for membership cancellations. Fingers crossed for gentle feedback! |
3. Ad Skip Button: Now You See Me, Now You… Oops! |
In an act of sneakiness, YouTube has downsized its ad skip button—again. |
The tinier touch target is playing tricks, leading users to accidentally hit the ad instead. Sneaky, right? |
The button is also more translucent than its predecessor, adding to the trickery. So, if you suddenly notice a spike in clicks on your YouTube Ads, blame it on the miniaturized skip button. |
Happy navigating! 🚀 |
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IN THE LOOP |
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1. TikTok's Long-Form Leap: |
TikTok is subtly signaling a shift towards longer-form content, advocating for videos clocking in at 60 seconds or more. The strategy? More time for promotional messaging, potentially translating into increased earnings for both TikTok and creators. Embracing long-form content opens up new avenues for content diversity and revenue streams.
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2. LinkedIn's Data Symphony: |
LinkedIn advertisers now wield a powerful API that merges company and LinkedIn data, providing a deeper understanding of conversions. Additional perks include a streamlined ad campaign conversion tracker and the ability to promote documents like white papers and infographics. Data is the compass for understanding audience behavior and steering towards sustained success.
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3. Podcasts in View: |
The upcoming Sound You Can See survey unveils an intriguing finding: podcast enthusiasts are incorporating video podcasts into their routine, with at least one watched monthly. Maximizing podcast reach involves considering both audio and video formats, despite the occasional wardrobe check.
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4. Substack's Video Evolution: |
Substack, renowned for newsletters, is expanding its horizons to include video capabilities this month. Creators can now venture into video podcasts, leverage interactive AI-generated transcripts, and create shareable clips for social platforms. All-in-one platforms catering to diverse content creation needs are gaining traction.
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5. YouTube's Return Viewer Lens: |
YouTube introduces a fresh analytics filter, enabling creators to distinguish between new and returning viewers. Uncover insights about viewer behavior—do return viewers binge-watch more? Do they stay engaged longer? Knowing your audience paves the way for strategic planning.
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Staying informed is the key to navigating the terrain successfully. 🚀 |
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